Hercules has recently introduced a new line of upscale cards at bookstores across the company. The new card line is also available at a number of Shomei's retailers.

Hercules has recently introduced a new line of upscale cards at bookstores across the company. The new card line is also available at a number of Shomei’s retailers. Although the card is not of as high a quality as Shomei’s, Hercules is heavily marketing the fact that 10% of the purchase price of the card is donated to the nationwide “Arts in the Parks” program. How will this impact the greeting card manufacturers?

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