MKT 310 Integrated Marketing Communication

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Read the Ethics Guide ‘Securing Privacy’ scenario in the text. Then, answer your choice of one of the discussion ques±ons. Please note that you can only address a ques±on that has not yet been answered by a classmate. If all ques±ons have already been answered, then you are free to select any ques±on. Please clearly indicate which ques±on you’re answering by labeling it with the ques±on number (e.g. “Ques±on 1”). Queston 1 As stated in the case, when you order from an online retailer, the data you provide is not protected by U.S. privacy law. Does this fact cause you to reconsider se²ng up an account with a stored credit card number? What is the advantage of storing the credit card number? What is the advantage of storing the credit card number? Do you think the advantage is worth the risk? Are you more willing to take the risk with some companies than with others? If so, state the criteria you use for choosing to take the risk