International Marketing UNIQLO Custom Essay
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List of sources: Indicative Reading List:
- Usunier, J-C, and Lee, J. (2013) Marketing across Cultures, 5th edition. Harlow: Pearson Education.
- Tadejewski, M. and Brownlie, D. (2008). Critical Marketing. Wiley/UK
- Masaki, Kotabe. (2010) Global Marketing Management, 5th Edition, Wiley, UK
- Mead, R; and Andrews, T G (2008) International Management: Beyond Culture. Wiley/UK.
- More books on Global Marketing
Journal articles:
- Harvard Business Review
- Journal of International Business Studies
- Journal of International Marketing
- Journal of Marketing
- Journal of Macromarketing
- Management Decision
- International Marketing Review
- McKinsey Quarterly
- Journal of World Business
- European Journal of Marketing
- Tourism Management
- Business Strategy Review
- International Business Review
- Journal of International Management
- Management International Review
- Journal of Business Research
- Journal of Consumer Culture
- Journal of Consumer Research
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