L3A-MARKET SEGMENTATION

L3A-MARKET SEGMENTATION

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MARKET SEGMENTATION

1) Go to the “My Best Segments” portion of the Claritas Web site, www.mybestsegments.com.

Click on the tab that says ” Enter ZIP Code ” then enter your zip code to learn which segments are the top five for you home zip code. Follow the links for each of the five most common PRIZM segments to obtain a segment description.

Write up a summary of your results. Discuss the extent to which you believe these are accurate descriptions of the main segments of people who reside in your zip code.

2) You are to go to the SBI or Strategic Business Insight Web site and click on this link and complete the VALS Survey

http://www.strategicbusinessinsights.com/vals/presurvey.shtml

After you submit your responses, a screen will display your primary and secondary VALS types. Click on the colored names of each segment to get additional information about them, and print out your results. Assess the extent to which these results reflect your lifestyle, and identify which characteristics accurately reflect your interests and activities and which do not.