Marketing Research on a 3D printing

Marketing Research on a 3D printing product

The 3D printing machine company is called Makerarm. Website: MakerArm.com

Here are what the research needs to be included. Length not restricted but please include adequate info according to the following requirement. Please also provide a work cited page.

1. Advertising and marketing challenges: What would be the most efficient advertising and marketing channel?

2. Pricing and profitability: Based on the available information and your own assessment, what should be the price (or price range)? Under the estimated price, will the product be profitable?

3. Marketing Analysis

-4P’s

-How to hear about the voice of the customer

-define the audience by:

-psychographic

-demographic

-lifestyles